Cristina Tejedor Prieto

As a Digital Communication Specialist, my professional focus has been on marketing, customer segmentation, and loyalty. My passion lies in understanding customer needs and developing customer-centric strategies. I firmly believe that customers are the raison d'être of any company, and my mission has always been to take care of them. I consider myself enthusiastic, creative, proactive, and results-oriented, especially enjoying the creation of digital products that establish authentic connections with users. I recognize the importance of effective communication and am committed to witnessing how a message can transform into a meaningful experience for customers. Throughout my career, I have researched industry trends, analyzed competitors, and understood the behavior of the target audience, contributing to strategic decision-making. Currently, I am strengthening my analytical skills through a Google Analytics course. I have played a key role in building the brand identity, participating in the development of relevant and engaging content.

Marketing Manager & Sales - NEOLUX ENERGY, Madrid, Spain

• Developed and executed comprehensive Digital Marketing campaigns across various channels.
• Increased client revenue by 30% through campaign optimization and personalized customer service.
• Successfully managed a budget with the highest return on investment (ROI).
• Implemented customer segmentation and personalized email marketing campaigns, resulting in increased open rates.

Trade Marketing Executive -  GIORGIO ARMANI, Madrid, Spain

• Led the conceptualization and execution of events to promote products and enhance sales and marketing campaigns as a Junior Trade Marketing Executive.
• Collaborated cross-functionally with diverse teams, including sales, developers, and content creators.
• Interacted directly with clients, ensuring effective communication and understanding of their needs.
• Demonstrated versatility by actively participating in a rotation program across various departments, including logistics (SAP), customer service, and press.

Artist Relations - MAC Cosmetics Estee Lauder UK, London, UK

• Served as a Community Manager with a specific focus on Artist Relations, acting as the key link connecting professional makeup artists with new products and promotions.
• Managed the online community and established strategic relationships with artists and content creators.
• Acted as a crucial liaison between the brand and these talented individuals, collaborating on product promotion and maximizing artistic presence on digital platforms.

Analítica de Marketing Digital: Herramientas y Técnicas

• Hagerstown University System of Maryland at Hagerstown
• 10/2023 - 12/2023
• Washington, USA

Master en Marketing Digital (MMD)

• ESIC Business School
• 11/2020 - 09/2020
• Madrid, Spain

Grado en Diseño de Moda y Diseño de Producto

• UDIT, University of Design, Innovation, and Technology
• Date period Madrid, Spain