Cristina Moya Carraffa

I am a talented communication & PR professional with solid international experience.

I have been responsible for the 360ª development of the strategic and tactical plans of the disciplines of communication, PR, corporate identity, advertising, digital, and as well as the guardian of the brand at local and global levels.

I have developed the ability to create strong relationships and synergies with other departments that have helped me in the leadership and development of cross-cutting projects and the taste for detail in my performance. I have an empathetic personality and great adaptability that allows me to move easily in international and multicultural contexts.

Throughout my career, I have successfully faced great challenges and worked for continuous improvement. I define myself as genuine and brave, knowing how to get down to the ground as well as lead.

My natural workspace is a multinational company background, of high demand, fast-paced and changing environment. I have got a strategic business view with a consistent orientation towards the fulfillment of goals being my curiosity and interest in getting new skills, which has led me to increase my education at each stage.

I have been responsible for the 360ª development of the strategic and tactical plans of the disciplines of marketing, communication, PR, corporate identity, advertising, digital, trade, and POS events, and visual merchandising as well as the guardian of the brand at a local and global level (40 markets & 300 POS).
* +10 years of cross-functional expertise and multi-international experience in complex and matrix environments. 
* Solid and Global strategic view to design plans aligned with the Company's reputation, goals, and corporate strategy.
* +15 years managing suppliers, media, partners, and creative agencies.
* Ensure any strategies and initiatives are implemented effectively.
* Strong Project Management Skills
* Calmly personal behavior and able to work under high pressure
* Exceptional team player, able to involve and award others and to build relations across Company functions & departments.
* Multi-skilled, emphatic, and proactive professional, excellent communicator, and passionate about the job.
* English fluent and able to conduct business in both Spanish and English. 
 

Referring to my education to fulfill the position's needs:
* Master's degree in Advertising & Corporate Communication, ESIC 
* Master's degree in Digital Marketing and Communication, IMF-UCJC.
* Advanced program in Web Analytics (Adobe + Google + Excel)