Cristian Gomez

Marketing Data Analyst with over 10 years' experience in campaign optimisation and insight generation for strategic decision making. Specialises in analysing large data sets to improve business performance. Proficient in advanced data analysis and visualisation tools, with expertise in metrics evaluation, campaign optimisation and search engine traffic monitoring. Strong analytical and time management skills, comfortable working in a dynamic environment and committed to innovation and continuous improvement.

MARKETING DATA ANALYST. DECEMBER/2022 – MARCH/2025

ELSEVIER. BARCELONA                                                                                               

Responsible for analysing and optimising global B2B/B2C digital campaigns, extracting insights from Google Analytics and designing dashboards in Looker/Power BI to improve demand and retention. Provided data-driven strategic guidance for sales and marketing initiatives.

• Led the extraction of key insights from large-scale data analysis, improving CTR, CPA, and ROI in digital campaigns. Strategy optimization reduced churn rate by 10% through improved segmentation.
• Designed interactive dashboards in Looker Studio and Power BI, reducing report creation time by 40% and improving metric visibility for faster decision making.
• Implemented predictive analytics models and audience segmentation using SQL queries, combined with A/B testing techniques in email marketing, increasing customer retention by 25% and lead generation by 15%.
• Managed digital campaigns, optimised search engine traffic and increased digital advertising ROI by 18% using Power BI and Tableau dashboards.
• Performed data mining and cleansing with Power Query, ensuring reliable campaign data and more accurate insights for improved performance.

DIGITAL MARKETING MANAGER. APRIL/2019 - DECEMBER/2022

ELSEVIER. BARCELONA

Led the analysis and performance optimization of digital projects in the pharmaceutical sector worldwide. I implemented key metrics to evaluate advertising campaigns on healthcare platforms and managed ePublications with FlippingBook. Additionally, I developed automated reports to measure campaign impact, reducing analysis time and improving data-driven decision making. 

• Developed automated reports with Looker Studio and Power BI, reducing digital campaign analysis time by 50% and enhancing decision-making efficiency.
• Analysed performance data and implemented digital strategies on key healthcare platforms, increasing campaign reach by 20%.
• Optimized ad targeting and improved user engagement by 15% through data-driven insights, resulting in increased campaign effectiveness and ROI across digital channels.

DIGITAL MARKETING MANAGER. SEPTEMBER/2017 - AUGUST/2018

TAOS, Digital Agency. BARCELONA                                                                         

Led data-driven digital marketing strategies in industries such as tourism, transportation, insurance and retail. Used advanced analytics to inform global social media, PPC and content strategies. Conducted website audits, optimised CRO/SEO and managed email campaigns. Designed dashboards to track key metrics and optimise campaign performance and budget.

• Implemented CRO and SEO strategies, using key metrics and dashboard insights to increase conversion rates by 20% and significantly improve digital channel performance.
• Optimised PPC campaigns, using data analytics and visualised metrics to improve ad targeting and efficiency, resulting in a 20% increase in advertising ROI.

DIGITAL MARKETING SPECIALIST. FEBRUARY/2017 - SEPTEMBER/2017

TOPCABLE. BARCELONA                                                                                             

Directed the digital and social media department, focusing on optimising the corporate website to improve the user experience, resulting in a 20% increase in engagement. Strategized and implemented the digital marketing and social media plan, driving significant brand growth through targeted campaigns and data-driven insights.

MARKETING MANAGER. MARCH/2008 - DECEMBER/2015

CYTE. BARCELONA                                                                                                       

Crafted the strategic and communication plan for Ciudad y Territorio Consultores SLP from its inception. Led the development of corporate identity, including logo design, service catalogue, communication protocols, and strategic action plans.

MASTER’S DEGREE IN DIGITAL MARKETING. ESIC Business & Marketing School. Barcelona. 2017

BACHELOR’S DEGREE IN MARKETING AND MARKET RESEARCH. Universitat Oberta de Catalunya (UOC). Barcelona. 2016

CFGS INTERIOR DESIGN MANAGEMENT AND PLANNING. Escola Disseny La Massana. Barcelona. 2003

IBM DATA SCIENCE PROFESSIONAL CERTIFICATE. IBM Coursera. 200 hours. 2025

ADVANCED EXCEL. Universidad Politécnica de Valencia. 100 hours. 2020