Cindy Diaz Palacios

As a degreed professional with more than sixteen years of experience & success in the private sector, I offer a unique background with expertise in sales & marketing, project management and human resources.
In today’s international market my multi-national background, education & professional experience are an asset to a worldwide company where English is a common language.

FAIRMONT MAYAKOBA (PLAYA DEL CARMEN, MEX) May 2021 – Sep 2023
•PR & MARKETING MANAGER
-Deploy a creative content strategy across multiple owned and earned channels. -Pursue, negotiate, and coordinate media & influencer stays.
-Lead external PR & MKT agencies with relevant pitching opportunities.
-Build social media strategy and manage all channels to maximize exposure. -Drive corporate photoshoot sessions and other special events.
BANYAN TREE MAYAKOBA (PLAYA DEL CARMEN, MEX) Oct 2018 – Aug 2020
•AREA MARKETING & COMMUNICATIONS - MAYAKOBA & CABO MARQUÉS
-Implementation of new CRM channels.
-Creation of promotional materials including print, digital & collateral assets.
-Audit and manage corporate website and microsite, implementing SEO strategies.
HONEYWELL (SAN LUIS POTOSÍ, MEX) Mar 2016 - Jan 2018
•ACCOUNT MANAGER - LATAM & CANADA
-Created & executed +13 (CM) plans for regional & global projects. -Created a liaison between organizations to function as a needle mover. -Concluded an HRS Leadership Program.
HONEYWELL (SAN LUIS POTOSÍ, MEX) Oct 2013 - Mar 2016
•HR DIRECT SUPERVISOR
-Seamless  ̈go-lives ̈ for the portal that included more than 100,000 new users. -Maintained a Six Sigma level in all deliverables.
-Developed and implemented an objective skill matrix for the organization.
CITADELLA MALL (SAN LUIS POTOSÍ, MEX) May 2013- Oct 2013
•MARKETING & PR MANAGER
-92% of commercial space was sold before inauguration during my management. -Increased rent revenue by understanding the necessities of our clients.
-Closed large sales with corporate clients such as Best Buy, Nike Factory Store, among other.
CENTRO POTOSINO DE CONVENCIONES (SAN LUIS POTOSÍ, MEX)
•SALES COORDINATOR (EVENTS COORDINATOR) Apr 2010- May 2013
HOTEL HOLIDAY INN QUIJOTE (SAN LUIS POTOSÍ, MEX)

Tourism Business Mgmt UNID │ 2005 – 2008
Greenbelt in Six Sigma Honeywell │ 2014
Graphic Design Course Alfa Arts & Business School │ 2019
IAP Career College │ Public Relations Consultant │ In Progress