Carla Vega Salido

I am a passionate professional in the retail, fashion, and luxury business, driven by optimism, vision, and the ability to transform challenges into opportunities for growth. Throughout my journey, I’ve learned that success comes from combining creativity, communication, and perseverance, and I bring these qualities to every project I take on.

My strength lies in connecting brand strategy with customer experience. With a strong sense of aesthetics and storytelling, I create value by building meaningful connections between brands and people. I thrive in collaborative environments where teamwork and innovation drive results, and where I can contribute not only with ideas but with commitment and action.

What excites me most about the fashion and luxury industry is its unique power to inspire: the creativity, the constant evolution, and the ability to deliver emotions through design and brand experiences. I believe in communication as a bridge to build loyalty, impact, and differentiation, ensuring every interaction leaves a lasting impression.

My ambition is to continue growing in international projects where I can bring my global vision, dedication, and passion for excellence, contributing to the development of brands that lead with authenticity, creativity, and purpose.

Durante mi etapa en TOUS (Barcelona), formé durante 2 años parte del equipo de Visual Merchandising y más tarde del Content Factory, donde participé en la coordinación de campañas, gestión de producto, shootings y colaboraciones con modelos e influencers.
Mi experiencia combina estrategia visual, comunicación de marca y dirección creativa, con una clara orientación hacia el sector del lujo, la moda y la joyería.

Graduada en Relaciones Públicas, Marketing y Publicidad por ESERP Business & Digital School, en programa bilingüe (inglés y español).
Mi formación se centra en estrategia de marca, comunicación y marketing digital, con enfoque en el desarrollo de marcas premium y experiencias sensoriales.