Belen Valero

Passionated brand & communications professional with +7 years of experience in leading global companies. Managing different areas of work, as well as different agencies, projects and people, for a common goal; not only in the B2C scope, but also in the B2B and B2G ones. Committed and responsible with my work, eager about learning every day new experiences, growing professionally and personally.

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Soy una profesional dedicada a la comunicación y marca, con más de 7 años de experiencia en empresas líderes a nivel mundial. Gestiono diferentes áreas de trabajo, así como diferentes agencias, proyectos y personas, para un objetivo común; no sólo en el ámbito B2C, sino también en el B2B y B2G. Comprometida y responsable con mi trabajo, con ganas de aprender cada día nuevas experiencias, creciendo profesional y personalmente.

Brand and Communications Manager

Astara

Jun 2021 - Present 2 years 10 months

Madrid Area, Spain

Reporting to the Global Head of Brand and Content:
Global Brand & corporate communications manager, responsible for 19 countries:
- Bergé Automoción family company rebranding strategy.
- Media Plan and Social Media Strategy (Awareness & Engagement).
- Strategic communications pillars definition (Media and Social Channels).
- OTIF Global Web launch (+15% Traffic).
- Brand events & sponsorships.
- A&P Management.
- Global agencies management.
- ROI &KPIs reporting.

Digital Marketing Specialist

BMW Ibérica

May 2019 - May 2021 2 years 1 month

Madrid Area, Spain

Reporting to the Head of Digital Marketing:
BMW.es content & usability management:

- Global and local digital initiatives: focused on the medium-term strategy, mainly CRO & UX Optimization and SEO Strategy, (Agile).
- Product launch and campaigns: Plan, management and implementation of content, problem solving and technical needs OTIF.
- Day-to-day tasks focused on small errors or activations. 
Agencies management and coordination of additional business areas.

Marketing Manager

Runnics

Jan 2019 - May 2019 5 months

Madrid, Community of Madrid, Spain

Reporting to the CEO.
Marketplace Marketing Manager:

- Marketing Strategy.
- E-Commerce Management.
- Global E-mail Marketing.
- Social Media Management.

Marketing and Communication Specialist (Philips Lighting)

Signify

Nov 2017 - Jan 2019 1 year 3 months

Madrid Area, Spain

Reporting to the Marketing & Communications Director:
- Social Media Strategy & Management B2B - B2C. 
- Content Management for distribution & consumer segments. 
- Event & Sponsorships management.
- Area budget management - SAP.
- Creative content design & creation (Photoshop, Indesign and Ilustrator).
- Agencies management and coordination with additional business areas

Internal Communications Specialist

HHL Leipzig Graduate School of Management

Apr 2017 - Jul 2017 4 months

Leipzig Area, Germany

- Content creation.
- Marketing and communication regarding four main topics: job hunting, job application, and job interview as well as salary and raise negotiation.
- Career development and job search platforms implementation and further communication (VMock and JobTeaser).

Brand & Content Specialist

MAGNA Glaskeramik

Mar 2016 - Mar 2017 1 year 1 month

Leipzig Area, Germany

Reporting to the CEO:
Company's Marketing Strategy renovation through innovation and further development of old marketing tools in order to reach potential consumers offering a consistent and unified value proposition in the building and interior design sector, focused on sustainable and exclusive design and building materials.

- Company's Brand Strategy renovation - consistent and unified corporate identity.
- Rebranding coordination with agencies.
- Content creation. 
- Web, Social Media, Ofline media.
- B2B Fairs & Events.

ICEMD

Master’s in Digital Marketing

2017 - 2018

- Digital Marketing Strategy
- Online analytical tools
- SEO & SEM
- Affiliate Marketing
- Mail Marketing 
- Paid Media Plan
- Social Media
- E-commerce

Hochschule Bremen

Doppel Bachelor Betriebswirtschaft / Internationales Management International Management with focus in Marketing.

2014 - 2017

Final years of the Double Degree on International Business started in University of Valencia devoted to intensify the specialization in the field of Economics, Marketing, Customer Relations and International Management.

Universitat de València

Double degree International Business International Business with specialization in Marketing and International Management.

2012 - 2014

A Double Degree based on a 2+2 system, two years at the home university and two other abroad, deeply focused on the field of Economics, Marketing, Customer Relations and International Management through continuous teamwork and project development.