Antonio Sussmann

Mi nombre es Antonio, pero pueden llamarme Deco. Mi familia siempre ha tenido una gran pasión por las finanzas; mi padre conoció a mi madre en una mesa de operaciones. Sin embargo, mis aspiraciones se dirigieron hacia un enfoque más creativo. Durante siete años hice teatro y en mi adolescencia fui aficionado a los animes. Tuve sueños de ser actor, dibujante y cocinero.

A los 16 años, tuve la oportunidad de participar en un proyecto para abrir una empresa junior junto con PwC y mis compañeros de clase. Ellos me designaron como director de marketing, o como nos llamamos, 'marketero'. Desde entonces, decidí que esa sería mi meta final porque creía que podría usar mis pasiones y, quién sabe, alcanzar mis ambiciones sociales.

Así que aquí estoy, cursando diversas materias con la misión de ser el mejor marketero que pueda en marcas de gran impacto como Finish, Air Wick, Danone, Actimel & Activia.

DANONE - Marketing, Trade-Marketing, Commercial Manager - 02/2020 - Present             

Marketing Brand Manager - Innovation & Business - 05/2022 - Present

Functional category: Activia, Actimel & Corpus (Light & Free)  -  12/2022 - Present                                                                                                         

• Increased portfolio margin by +550 bps YoY and achieved the highest brand penetration in 5 years by relaunching the Activia Familiar Liquids portfolio in Brazil.
• Launched Activia fermented milk in Brazil, achieving the first global introduction of this segment with 5# SKUs in the first year by leading product development and launch strategy.
• Responsible for Brand Strategy & Positioning, Product Launch, Market Research, Competitive Analysis, data-driven decisions, P&L accuracy, Brand growth and Global interactions.   Innovation Pipeline creator and executor, Portfolio Reviews, Sales Support, Performance Management, project execution and cross functional team collaboration.  Managed marketing budgets, updated Market Trends, and built Brand Equity through strategic movements.  Lead a team fostering Creative Thinking and Problem Solving to overcome marketing challenges w/ psychological safety.

Everyday Nutrition Category: Danone, Greek & Paulista (Local Brand) - 04/2022 - 12/2022                                                                                                                         

• Drove +17% YoY growth and margin improvement by relaunching the Greek yogurt segment in Brazil with clear targeting and update the value proposition on the Danone Greek sub-range.
• Achieved +4% Eq sales on the Brand by launching the butter segment for the Danone brand in Brazil, developing a clear market entry strategy.

Commercial Manager Regional Key Accounts - 03/2021 - 05/2022                                                                                                                   

• Boosted São Paulo strategic account sales by +25% YoY and improved margin by 200bps through logistical adjustments.
• Achieved 25% sales performance in São Paulo, leading Communication and Cross functional Leadership of 35 sales promoters, managed External Communication with clients. 
• Responsible for in-market execution, acting as a client bridge w/ Danone, driving sales growth, and ensuring client internal P&L accuracy.

Trade Marketing Coordinator Global Key Accounts - Carrefour & Cassino - 02/2020 - 02/2021                                                                                                                      

• Grew sales by +10% YoY through executing 5 strategic JBPs in 2021 by managing trade marketing actions for global accounts.
• Increased OTG item sales by +12% by crafting and implementing the first exclusive Carrefour-Danone cross-category promotion.
• Responsible for managing field campaigns, joint business plan creator and executor with clients and sales team, responsible for innovation execution on the clients.

RECKITT - Marketing, Trade Marketing Analyst - 06/2016 - 01/2020

Trade Marketing Analyst - 06/2019 - 01/2020                                                                                                                                  

• Boosted specialist product representation by 4% in the VEJA portfolio by executing a recovery plan building bonds with the regional sales team.
• Responsible for developing and implementing strategies to promote products through various sales channels and analyzing market trends to optimize marketing campaigns and drive sales growth and Promotion Product pipeline Creation and Execution.

Marketing Jr Analyst - 01/2018 -06/2019                                                                                                                             

• Improved operational margin by 3% and increased margin by 256 bps by rationalizing the Bom Air portfolio from 46 to 41 SKUs.
• Achieved +3% net sales YoY on the brand for Air Wick Pure by leading the product launch and campaign.

Marketing Jr Analyst - 06/2017 - 12/2017                                                                                                                               

•   Developed a recovery plan for Finish brand distribution, increasing coverage to +5k points of sale by focusing on the indirect channel.
• Established a strategic partnership between Brastemp and Finish, enhancing brand awareness by implementing a dishwasher sampling program.

KRAFT HEINZ COMPANY-  Financial Performance analyst (FP&A) Latam  - 07/2016  - 06/2017                                                                                                                   

• Achieved 80% savings in tax recovery, recognized as the top cost-saving center, celebrated at HQ in Chicago by managing the Fees & Consulting budget.
• Delivered a financial performance report for LATAM to the global board, including Jorge Paulo Lehmann, Warren Buffet, and Marcel Telles, by coordinating with over 15 stakeholders.
• Responsible for LATAM cash flow and market reports, supporting LATAM P&L reports, assisting in KHC Brazil budget control, and overseeing trade spend management in Brazil with direct presentations to the CEO and CFO.

INSPER - Business Schoo 2011 -2016

Business Administration    São Paulo, Brazil

UCLA - University Of Los Angeles (7 Months)  2014                                     Marketing - Focused Exchange                                                                                          Los Angeles, United States