Anthony Giudici

Account Director looking for a work opportunity anywhere in the world

Nov 2018 - Feb 2021 OMD EMEA, London UK
Global media account director
Outline: Working on the UK Government’s account, leading the recruitment of global investors and
students via B2B and B2C lead generation.
Key responsibilities:
● Lead several fast paced and complex accounts within the agency, with overall responsibility
for developing the clients relationships while ensuring profitability and growth
● Plan and execute multi-million pounds paid advertising campaigns in EMEA, APAC, LATAM
and NAM
● Develop and execute global digital and offline strategies, centrally and locally activated, to
deliver and overdeliver against clients’ KPIs
● Overall core focus on lead generation, driven by on-going, data led, ROI improvement
● Manage multiple teams - Paid Search, Social Media, Programmatic, Ad-operations,
Reporting, … and local markets to ensure timely and quality delivery
● Oversee all finance related matters - billings, invoicing, reportings, forecasts, …
Aug 2017 - Nov 2018 Carat Intl, London UK
Global media account manager
Outline: Working on the UK Government’s British Council account, managing the recruitment of
students in APAC and EMEA.
Key responsibilities:
● Managing the British Council’s account ensuring client satisfaction throughout
● Develop and implement digital and offline strategies, working closely with the Chinese
market
● Activate full-funnelled approaches delivering across awareness, consideration and
conversion objectives
● Day to day collaboration with Social Media and Paid Search teams to deliver multiple,
intricate campaigns
● Management, training and development of junior team of 2
● Proactively identify and successfully deliver business growth proposals
Feb 2015 - Aug 2017 OMD Intl, London UK
Global media account Manager
Outline: Managing various accounts and multiple campaigns across B2B and B2C. Clients include
The North Face, FedEx, HTC, Icelandair and Dolby. Planning and buying of traditional and digital
media, new business pitches and global coordination of local markets.
Jun 2012 - Feb 2015: OMD Intl, London UK
Global media executive/ senior executive
Outline: Executive on the Hewlett Packard account, providing support on local delivery of global
strategy, managing 50+ markets.
Mar 2021 - Feb 2023 Koko Melon Pan, Fuengirola Spain
Small Business co-owner
Outline: Co-created a small Brick & Mortar business with my wife, making and selling a Japanese
pastry. We managed the creation of the business from scratch, developed and executed a Business
Plan, ran Social Media campaigns, managed all aspects of legal, administration and finance.

Kedge Business School - Bachelors in Business and Marketing