Sobre Andressa Sobocinski:
I am Brazilian with Polish citizenship and have recently moved to Barcelona.
I have over 14 years of experience working in the commercial area and also with marketing. I have worked in large companies such as Grupo Petropolis (largest 100% Brazilian brewery), LVMH and Red Bull.
I am communicative, determined, multitasking, organized, sharp for negotiations, persuasive, proactive, quick logical thinking, easy to work with in a team and an adaptable person who loves to learn new things and cultures (I have lived in countries like Australia, United States and Dominican Republic). Portuguese is my mother tongue, I speak fluent English and I am developing my Spanish here in Spain.
Temporary Commercial Consulting
HAMBRE SPIRITS - CURITIBA/BRAZIL - JULY TO SEPTEMBRE 2022
- Study and analysis of the scenario and identification of improvement points; - Training and support to the company's commercial team;
- Restructuring of the merchandising team.
STAR MADE GROUP LLC - MIAMI/USA - JULY 2021 TO MAY 2022 (REMOTE JOB)
American group specialized in brand development for sales on the online platform.
- Support for customers who contact the group's brands through the Amazon platform;
- Managing sponsored link campaigns in the US, Canadian and Mexican markets on amazon's platform.
Key Account Sales Executive
PETRÓPOLIS GSA (BEER COMPANY) - CURITIBA/BRAZIL - OCTOBER 2019 TO JULY 2021
Management of retail accounts (supermarket chains).
- Analysis of performance indicators (sell in and sell out, market share, price monitoring) identifying opportunities and developing strategies to boost sales;
- Design and management of annual business plan for each network according to needs/demands;
- Design of promotional and marketing actions according to the seasonal, festive dates and anniversaries of each chain; - Financial management of contracts.
Networks Walmart, Sam 's Club, Carrefour, Condor, Cia Beal and Jacomar.
OESA COMÉRCIO E REPRESENTAÇÕES S/A (FOOD AND BEVERAGES DISTRIBUTOR) - CURITIBA/ BRAZIL - MARCH 2019 TO OCTOBER 2019
Commercial coordinator responsible for the development of the beverage project.
- Supporting the sales team in prospecting new business and conducting direct industry-client negotiations;
- Development of sales campaigns for salespeople and clients;
- Product training for the sales team;
- Management of trade marketing materials provided by the brands.
MOET HENNESSY DO BRASIL LTDA - CURITIBA/BRAZIL - MARCH 2016 TO JANUARY 2017
Commercial/sales coordinator of the group's beverage portfolio acting in conjunction with the distributor
- Monitoring of Sell-in and Sell-out of the distributor in the points of sale;
- Industry budget management, conducting direct industry-client negotiations with the sale made through the distributor; - Sales/product training for the distributor's sales team and front-line staff of clients;
- Responsible for prospecting for events, selling the company's portfolio and managing the merchandising materials of the brands involved in the event;
- Relationship with the distributor's team, points of sale, event producers and opinion makers.
On Premisse Business Consultant - Musketeer
RED BULL DO BRASIL LTDA - PARANÁ/BRAZIL - JANUARY 2014 TO MARCH 2016
Business Consultant responsible for sales management, brand building and development in the main On Premise outlets and events in Curitiba, coast and part of the countryside of Paraná.
- Budget management of the sector used in contractual negotiations, events and sales actions carried out with the distributor and clients;
- Development of sales campaigns according to the profile of each client;
- Product training and sales techniques with distributor and point-of-sale employees;
- Relationship with the main owners of bars, restaurants, nightclubs, event producers, influencers and the distributor's sales team;
- Management and negotiation of the positioning of merchandising materials at points of sale and events;
- Weekly meetings with the distributor teams to present data and develop sales strategies;
- Support in setting up and executing events held by Red Bull in the area of operation.
On Premise External Sales
SPEEDEE DISTRIBUIDORA DE ALIMENTOS LTDA (BEVERAGES DISTRIBUTOR) - CURITIBA/BRAZIL - AUGUST 2012 TO JANUARY 2014.
Beverage salesperson in the on premise channel and events.
- Management of active clients portfolio and prospecting for new clients;
- Relationship with clients and event producers;
- Responsible for negotiating and positioning merchandising materials in events attended by the distributor.
Internship - Commercial Account Attendance
I-CHERRY DIGITAL PERFORMANCE AGENCY - BRAZIL - APRIL 2010 TO MARCH 2011
- Responsible for the relationship with clients of a portfolio of accounts at national level, conducting weekly video call to present data and developments of sponsored links campaigns;
- Selling services presenting new strategies to improve campaign developments according to each client's focus.
RRL COMÉRCIO DE ROUPAS E CALÇADOS INFANTIS LTDA (CHILDREN'S CLOTHING AND FOOTWEAR REPRESENTATION COMPANY)- PARANÁ/BRAZIL - JANUARY 2007 TO MARCH 2010
- Support saleswoman, helping in the service of shopkeepers;
- Support to the financial department, such as issuing invoices and checking products.
Pontifical Catholic University of Paraná/ Brazil
DEGREE: SOCIAL COMMUNICATION AND ADVERTISING - 2012
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