Andrea Navas

As a graduate in Advertising and Public Relations, I specialize in the field of communication and the development of coherent and impac- tful strategies that elevate a brand’s narrative.

I consider myself a responsible, dedicated, mo- tivated and hard-working person with ease to learn and adapt. I am always on the look-out of new goals and challenges that will contribute to my personal and professional development.

PR & Influencer Marketing Executive at ATREVIA AGENCY

July 2021 - Present

My role encompassed synergizing influencer marketing, PR, and campaign strategies in alignment with the brand values and goals. I establish strong relationships with influencers and media, curating and developing compelling content, and meticulously crafting press materials. I elevate brand visibility through innovative collaborations and storytelling, driving engagement, awareness, and growth in the target audience. I also maximize the exposure, optimize cross-brand partnerships and monitore metrics and results. Furthermore, I keep up with the trends of the industry, allowing me to set clear objectives and analyzing KPIs.

IMPLANT as Communication & Consumer Ex- perience Executive Spain & Portugal in ODEON Cinemas Group

May 2022 - September 2022

This multifaceted role involved communication strategy development, PR management, and optimi- zation of theater experiences through loyalty initiatives. Tasks included ad campaigns, fostering media connections, ensuring positive theater experiences, and evaluating success. The goal was to elevate brand perception, securing ODEON Cinemas Group’s enduring success in Spain and Portugal.

Master’s in Creative Direction and Communication at ELISAVA

2021 - 2022

Master’s program blends art, design, strategy, cultiva- ting skills to shape innovative, impactful communication narratives.

Bachelor’s degree in Advertising and Public Relations at the Escola Superior de Relacions Públiques, University of Barcelona.

2017 - 2021

Integrated program that merging creativity, strategy, and communication for powerful brand storytelling in advertising and PR.