Andrea Castelli

• 2024 - Present: Lead CRM Strategist, Massive Rocket (London, remote)
  Global strategy lead coordinating teams across EMEA, LATAM, APAC. Multi-market expansion, loyalty program launches, AI decisioning pilots. Created new business function and managed team of five.
• 2019 - 2024: Senior CRM Consultant/Client Director, Winners FDD (Manchester, remote)
  Senior management team member. Led major client relationships, built Single Customer View infrastructure, managed team of five. Led analytics and dashboarding projects.
• 2018 - 2019: Digital Strategist, About The Prosumer Agency (Milan)
  Multichannel strategy development, campaign attribution modeling, loyalty program monetization.
• 2016 - 2018: Email Marketing Consultant, Diennea/MagNews (Milan)
  In-house consultant across varied portfolio of clients. Marketing automation implementation, customer experience mapping, analytics projects.
• 2015 - 2016: Email Marketing Manager, MS Society UK (London)
  Platform migration management (Silverpop), lifecycle campaign implementation, organization-wide training.
• 2014 - 2015: Email Marketing Officer, RNIB (London)
  ESP migration, marketing automation for donor retention, accessibility compliance.
• 2013 - 2014: CRM Executive, Wisby Ltd (London)
  Ecommerce CRM, product management, customer service optimization.

Several certifications - analytics and BI.

Bachelor in Philosophy