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Ana Martins dos Santos

Ana Martins dos Santos

Digital & Ecommerce Manager

Marketing / Publicidad / Relaciones Públicas

Madrid, Madrid

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Acerca de Ana Martins dos Santos:

Strategic online trading manager with ten years' experience in retail. I am results driven and committed to increase sales and profitability, with a proven track of influencing partners at all levels through market trend and customer data analytics.

My passion for eCommerce has grown outside work and in my spare time you can find me selling and lending my wardrobe online

Experiencia

Online Trading Manager | TJX Europe

2020 – Present

Responsible for trading over 25 Home departments online and manage a broad range of cross-functional stakeholders
Influenced buying and merchandising plans through customer insights and market data recommendations

Built the site trading calendar to align with market and maximise sales opportunities
Identified commercial opportunities online and worked closely with customer experience team to maximise customer conversion, profitability and sales

Online Conversion Officer | TJX Europe

2019 – 2020

Liaised with Buying & Merchandising teams to support commercial trading plans online and optimised the customer journey on-site to maximise product conversion

Assistant Merchandiser | TJX Europe

2018 – 2019

Planned and monitored kpis relating to sales, stock, profit and markdown against budget and lastyear across 3 banners - TKMaxx.com, TKMaxx and HomeSense Stores

Senior Allocation Analyst | TJX Europe

2016 – 2018

Part of the TJX Europe Graduate Buying and Merchandising Programme - promoted to seniorallocation analyst in Sep 16
Drove sales through execution of shipping strategies that mirrored the department vision as wellas tracking these across +500 stores and online

Brand Manager | Manjerica - Start Up Company

2012 – 2015

Created and drove strategies to position the brand for growth across different areas of thebusiness - eCommerce, marketing, sales and PR

Educación

University of the Arts London
MA Fashion Design Management

2014-2015 Honours:Distinction

MA Dissertation: “An assessment into the influence of online customer brand engagement onloyalty and (re) purchase intention - the case of L’Oréal Paris Portugal”

Universidade Tecnica de Lisboa
BA Fashion Design

2009-2012

ERASMUS Semester at Winchester School of Art (2011-2012)

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