Alexandra Fedorenko

As a goal-oriented designer, I am passionate about creative solutions and delivering visual content that effectively communicates brand messages. With keen attention to detail and a results-driven mindset, I consistently maintain a high level of quality, even when working under tight deadlines. I am self-motivated and always eager to take on new challenges for personal and professional growth.

GRAPHIC DESIGNER

Company: Winner Automotive (The official dealer of Ford, MG, Renault, Volvo, Jaguar Land

Rover, Porsche & Bentley)

Development and execution of visual content strategies for the dealership and all represented brands, work with print and digital media (flyers, billboards, packaging, emails, banners, social media content, videos, websites, GDN, and more).

Optimization of marketing information for pre-press and digital platforms (to maximize impact and reach with target audience).

Collaboration with the marketing team. Content measuring and analysis of performance - tracking the engagement and effectiveness of different designs and adjusting their strategies accordingly.

Ensuring the created visual content aligns with the overall brand strategy and message.

Deep learning of the market - to understand customer needs and market trends.

Maintaining professionalism and attention to detail while managing multiple projects

simultaneously.

GRAPHIC & WEB DESIGNER (UI&UX)

Company: Gazer Ltd. (Manufacturer of portable electronic devices)

Design and development of visual digital marketing materials, such as emails, banners, GDN, websites, and social media graphics to increase brand awareness and promote product sales.

UI&UX design for web and mobile applications, ensuring intuitive and visually appealing user experiences.

Close work with the marketing team to align design functionality with business objectives and user needs.

Application of different practices and design techniques - to create high-quality content that resonated with target audiences.

GRAPHIC & WEB DESIGNER (UI&UX)

Company: Pharmacy Store / Аптекарский Магазинъ (Retail network store of medications

and cosmetics)

Continuous work on the design of digital marketing materials, including emails, banners, GDN, websites, and social media graphics, to increase brand awareness and drive sales.

Collaborative work with the marketing team to create visually appealing designs that effectively transmit information and messages to the target audience.

Proven design strategies and techniques implementation - to enhance the print and digital media content, ensuring maximum effectiveness and reach.

GRAPHIC & WEB DESIGNER (UI&UX)

Freelance (Work as a cross-functional specialist for various business scopes)

Design development of print and digital media materials for diverse businesses, ensuring brand values transmission consistency and visual identities.

Visual brand identity design from scratch, including logos, color schemes, typography, and overall visual style, reflecting brand values and personality.

Responsive website development on Wix and Shopify platforms, with optimized perfor- mance, user experience, and basic SEO setup.

Interfaces design development with low and high-fidelity prototypes using Adobe XD and Figma, following user-centered design principles.

EDUCATION

IED Barcelona

Bachelor of Arts (Honours)

(Diploma validated by the University of Westminster)

Leeds College of Arts

Foundation (UAL level 3 diploma in Art and Design)

INTERNSHIP

Chiffon Atelier (Bridal brand, store) Trainee / Chief designer assistant

Agni Jewelry (Jewellery brand, store) Trainee / Art director assistant