Alberto Rhodes

• Spearheaded the development of an omnichannel digital strategy, optimizing customer acquisition and retention across Search, Display, Social Ads, Social Media, SEO, CRM, Affiliation and Influencers. This resulted in minimized (CAC), enhanced customer LTV, increase average order value (AOV), and return rate.

• Managed the D.Marketing Plan, aligning it with strategic and branding objectives. Conducted comprehensive Buyer Persona research and developed a deep understanding of customer needs. Monitored and adjusted the allocated budget accordingly.

• Achieved a 20% increase in conversion rate (CR) through channel optimization, as well as the creation and optimization of user-friendly and visually appealing landing pages (UX/UI).

• Successfully launched a subscription model with 23% monthly growth, contributing significantly to the monthly revenue.

• Led project management initiatives for campaigns, defining milestones and coordinating the team to ensure project success.

Digital Marketing Manager | Ecommerce Manager                                                                                        Madrid, Spain

MIWI Real Drinks | Retail FMGC                                                                                                                                            04/2022 - Present                                                                                     

• Spearheaded the development of an omnichannel digital strategy, optimizing customer acquisition and retention across Search, Display, Social Ads, Social Media, SEO, CRM, Affiliation and Influencers. This resulted in minimized (CAC), enhanced customer LTV, increase average order value (AOV), and return rate.

• Managed the D.Marketing Plan, aligning it with strategic and branding objectives. Conducted comprehensive Buyer Persona research and developed a deep understanding of customer needs. Monitored and adjusted the allocated budget accordingly.

• Achieved a 20% increase in conversion rate (CR) through channel optimization, as well as the creation and optimization of user-friendly and visually appealing landing pages (UX/UI).

• Successfully launched a subscription model with 23% monthly growth, contributing significantly to the monthly revenue.

• Led project management initiatives for campaigns, defining milestones and coordinating the team to ensure project success.

Paid Media Manager | B2B & B2C                                                                                                                      Madrid, Spain

Ser o no Ser | Performance Agency                                                                                                                                    06/2021 - 03/2022                                                                                     

• Managed a portfolio of 12 clients in the northern region (Basque Country), maintaining regular communication and providing ongoing support. Oversaw budget management and closely monitored key performance indicators (KPIs) to drive client profitability and facilitate account scaling.

• Implemented optimization strategies and executed high-performing B2B and B2C performance campaigns.

• Generated comprehensive monthly reports using Data/Looker Studio, providing actionable insights and growth opportunities.

Founder | B2C Marketplace                                                                                                                                 Madrid, Spain

The Surf Valley | Proyecto de emprendimiento                                                                                                            01/2020 - Actualidad                                                                                     

• Conceptualized and launched an innovative B2C marketplace, seamlessly integrating local and independent surf businesses.

• Optimized content management systems (CMS) and leveraged paid and organic marketing channels to secure top rankings, surpassing well-established brands like Quiksilver.

• Developed the Business Plan, Marketing Plan, and Branding for the marketplace.

Business Consultant | Banking & Insurance                                                                                                    Madrid, Spain

Neovantas Consulting | Boutique Consulting Firm                                                                                                          10/2018 - 01/2020                                                                                     

• Executed projects aimed at improving sales processes and operations for bank offices and call centers.

• Developed sales scripts and processes based on principles of behavioral economics, facilitating the adoption of new financial products and sales strategies by the sales network, resulting in a notable increase in sales (+3%).

Business Consultant | Insurance & Retail                                                                                                            Madrid, Spain

BrainTrust Consulting | Competitive Intelligence                                                                                                             09/2016 - 10/2018                                                                                     

• Conducted competitive intelligence projects, conducting comprehensive market research and providing actionable recommendations regarding pricing, competitive advantages, and sales process enhancements.

Marketing Analyst | FMCG                                                                       Los Angeles, USA

Toshiba America | Retailers                                                                                                                                                  09/2015 - 08/2016                                                                                     

• Developed and implemented promotional campaigns for major American retailers, leveraging sales analysis, forecasting, pricing, and stock management strategies.

EDUCATION

Ecommerce Growth | Product Hackers                                                                                                                  Madrid, Spain

Product Hackers Academy                                                                                                                                                      03/2023 - Present

Master´s in Business Administration and Management                                                                               Los Angeles, USA

University of California, Riverside                                                                                                                                        09/2014 - 07/2015

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Bachelor´s Degree in Law | Marketing Diploma                                                                                                Madrid, Spain

University of Villanueva, Madrid                                                                                                                                         09/2008 - 06/2013                                                                                     

LANGUAGES & TOOLS

• Languages: Spanish (Native), English (C1)
• Tools: Excel, Power Point, Data/Looker Studio, GAU - GA4, CMS (Wordpress, Woocommerce, Shopify), Klaviyo.