Regional Marcom Emeai - Barcelona, España - Agilent Technologies Inc.

Agilent Technologies Inc.

Empresa verificada

Barcelona, España

hace 4 semanas

Publicado por:

Isabel García

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Descripción

The regional Marketing Communications Specialist (MS) designs and executes marketing campaigns for the assigned segment or product lines for EMEA.

In this position you effectively design the regional EMEA marketing campaigns and execute the global assigned segment and platform marketing communication.

In partnership with the marketing program managers, you will select the appropriate marketing tactics for a successful outbound strategy together with the KPIs to measure, assess and optimize campaign performance.

RESPONSIBILITIES

Designs multitactic campaigns to achieve program objectives defined by the Marketing Program Manager and documents planning, timing and results for the campaigns
Responsible for choosing tactic mix, identifying customer target group, and setting communications strategy. Supports the Marketing Program Manager in the development of the program brief, associated business case and multiwave program calendar.
Works closely with the global marketing teams to inject regional EMEA requirements into global campaign design.
Works closely with the EMEA Marketing Program Manager (MPM) to adapt global campaigns for execution into the EMEA region.
Owns the development of graphical layout (collaterals, booth, banners etc.) for regional campaigns in close collaboration with the WW marcom organization and Agilent creative services team.
Adheres to Agilent brand and messaging standards ensures brand compliance when working with 3rd party
Owns and maintains campaign setup in Customer Relation Management system.
Analyzes campaign performance and optimizes tactic mix and increase return on marketing investment. Creates quarterly reports to review campaign performance.
Responsible for allocation and tracking of EMEA campaign budgets in close alignment with MPM
Reports into the EMEAI Marketing Communications Manager

Qualifications:

Extensive Marcom expertise, including demonstrated emarketing expertise
Crossdiscipline Marcom skills with demonstrated competency in implementing a wide mix of tactics including digital marketing, demand generation and covering advertising, PR, direct marketing, customer events, social media.
Demonstrated project management experience with both internal team members and external partners
Demonstrated ability to work in a multicountry / multichannel environment across Europe
Experience in technologyoriented B2B environment, experience in the analytical markets desirable
Strong written and oral communication skills in English and preferably another major European language
Minimum of 35 years related experience marketing communications environment

Agilent Technologies Inc. is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Option to Work Remote:
Yes

Travel Required: 50% of the Time

Schedule:
Schedule:Full time

Shift:
Day

Duration:
No End Date

Job Function:
Marketing