Nppe Zooplus Brand Activation Manager - Esplugues de Llobregat, España - Nestle Operational Services Worldwide SA
hace 2 semanas
Descripción
We are looking for a NPPE Zooplus Brand Activation Manager
Position's snapshot
- Location: BCN (Esplugues) Spain
- Type of Contract: Full time/Permanent
- Purina Petcare
- Type of work: 60% Hybrid/Remote work allowed
- Work Language: Fluent Business English
The role
To build our brands on Zooplus platform and be the linchpin between brand marketing, shopper marketing and the customer. Deliver best-in-class experience for onsite shoppers, innovative & engaging activation, which drives sales and market share. Manage a significant TTS & PFME budgets and deliver ROI vs. campaign objectives.
What you'll do
- Responsibility for the activation of key initiatives & increasing Purina share of voice.
- Together with the customer team build & execute yearly joint business plan with the customer
- Coordinate the production of campaign content by working with Centre of excellent in Purina Studios, Content Factory & external agencies
- Manage digital agencies/content studio who can accelerate our learnings & ability to win in this channel.
- Work closely with the eCommerce commercial team to execute plans that are complementary to new listings and trade promotions activities.
- Identify and improve ROI of campaign objectives. Feeding commercial team with insight and data. Collect best practices across Z-EUR and be seen as best practice across Z-EUR community
- Build a direct relationship with Zooplus to deliver against customer needs whilst also driving Purina brands on the Zooplus website
- Work in conjunction with markets, shopper and central marketing team on translating brand plans to be relevant and timely in line with brand objectives
- Manage marketing budget to ensure improving ROI with controlled and correctly phased spending.
- Coordinate the work of eContent specialist to deliver basic and advanced eContent for all Purina brands across Zooplus, Bitiba websites.
- Lead the creation of Fullyear Central Customer Brand Plan ensuring alignment with central brand initiatives & key local marketing moments
- Build, Coordinate & Execute the creation of digital media plans for Key Zooplus markets working with local media agency & Wamiz (6 markets) to build share of voice for priority brands in the digital space & on Zooplus ensuring consistency and impact aligned to business priorities.
- Drive the development & deployment of Retail Digital Media strategy with Pan-EU customers (Zooplus & Amazon)
- Coordinate RDM execution on Amazon on local level ensuring key guidelines are kept & provide consolidated feedback
- Provide support to Account teams during Joint Business Planning (JBP) negotiations involving RDM
We offer you
We offer more than just a job. We put people first and inspire you to become the best version of yourself.
- Great benefits including competitive salary and a comprehensive social benefits package.
health insurance, restaurant card, mobility plan, etc.
- Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
- Hybrid working environment with flexible working scheme. Our stateoftheart campus is dog friendly and equipped with a medical center, canteen and areas to cocreate network and chill
- Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.
Minimum qualifications
Must have minimum of 5 years' experience in 3 of the following:
- Worked in a digital activation role or similar, with specific experience of working with online retailers.
- Marketing background with experience of activating brands using digital tools
- Customer facing experience either online or offline within FMCG
- Experience in an agency or online retailer
- International or above market experience
- Experience in digital strategy development
Other Personal Qualities
- Passion, Trust, Expertise, Continuous Improvement, Teamwork
- Passion for Pets.
About Purina
Nestle Purina EMENA is on a thrilling journey to become the leading pet care organization in providing Omni-channel digital brand experiences that enrich the lives of pets and the people who love them.
To grow our Purina Studios Digital & e-Commerce team in Barcelona, we are looking for an eCommerce Brand Activation Manager - Zooplus
About Nestlé
We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day.
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