Professional Omnichannel Lead - Madrid, España - Kenvue

Kenvue

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Professional Omnichannel Lead W

Description

Role and Purpose:

Builds the optimal Product technical training and professional model
Defines the best strategy for Professional route to market for key brands across Self Care, Skin Health & Essential Health to drive HCP recommendation.
Develops, leads, and ensures execution of professional business plans.
Supports the brand teams on professional marketing activities (resources, budget, implementation plans, business insights).
Devises and manages Professional BME for responsible brands.
Responsible on HCC processes related with trainings and professional contacts and activities.

Key Accountabilities:

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Build and ensure implementation of the professional strategy including route to market

Uses market data and Professional marketing guidelines to build an omnichannel professional strategy including prioritization of HCP targets and brands, and optimal route to market.
Builds a 3year business case and secures internal alignment and funding with the support from Cluster Professional team.
Champions digital as a key touchpoint for HCPs and drives omnichannel agenda.
Partners with cluster marketing team and other local markets in SEF to drive synergies, scale best practices and optimize plans.

Lead development of professional marketing strategy and execution

Develops innovative professional marketing programs based on brand/product strategies and implements through professional detailing team and brand team.
Sets local professional marketing plans in line with cluster professional strategy, brand strategy and company priorities.
Collaborates with brand teams to provide 360 holistic brand marketing mix.
Optimizes professional BME spend across all elements of the marketing mix and uses appropriate channels of communication (congresses, seminars, advisory board, CRM etc).
Builds strong partnership with Regional / Local Medical Affairs team in order to leverage clinical studies and scientific information.
Builds strong partnership with the cluster professional team and other local professional teams in SEF.
Ensures completion of market analysis and monitors competitive activity.
Compliance: Ensure systems are in place to ensure compliance with Regulatory Authority and corporate requirements and HCC requirements.

To establish and build on relationships with Key Opinion Leaders (KOLs) both within and outside the company.

Builds strong network with key opinion leaders, associations, and societies and monitors industry developments impacting business.
Works with these KOLs for speaker programs, digital content, PR activities, and advisory boards.

Professional Marketing Intelligence

Identification of potential changes in market trends which impact J&J
Support brand teams with market research activities involving HCPs

Qualifications:

Education:

Degree in Pharmacy or other medical sciences, or closely related specialty. Post-graduate education or equivalent experience in health care markets and/or business administration is desirable.

Experience:

10 years mix of Consumer, Pharma and/or OTC experience

Experience from a multi-national or regional company in preferably FMCG

Experience in medical detailing / professional communication

Digital experience in developing and implementing campaigns

Agency management experience

Languages:

Excellent verbal and written English and Spanish (other languages a plus)

Other Job Specific Skills:

Standard computer skills such as Excel, Powerpoint, Word, etc. Project management tools is a plus

Market data providers such as HMR, IQVIA and Nielsen

Primary Location Europe/Middle East/Africa-Spain-Community of Madrid-Madrid

Organization JNTL Consumer Health (Spain) S.L.

Job Function Strategic Planning