Content Marketing Manager - Madrid, España - finleap connect

Descripción

finleap connect is the leading independent Open Banking platform provider in Europe It enables companies across a multitude of industries to provide the next generation of financial services by understanding how customers transact and interact. We offer a full range of leading fintech solutions to financial institutions. We cater to clients requirements, from stand-alone microproducts to all-in-one solutions. We ensure that all levels of digital maturity are covered by our services.


finleap connect addresses the fragmented open banking landscape with a "full-stack" platform. It enables partners to access financial transactions, enrich the transactions with data & analytics tools, and ultimately deliver seamless digitised financial services to customers.
finleap connect has the unique ability to tap into category leaders founded in the finleap ecosystem, including Solarisbank, ELEMENT and Elinvar, driving additional value to partners. The company is a regulated payment institution under the
Payment Services Supervision Act (Zahlungsdiensteaufsichtsgesetz - ZAG)

We have offices in Berlin, Hamburg and Madrid, due to the nature of this role the position follows our hybrid working style with semi-regular in-person events and meetings.

If you are not currently close to one of our offices, we're happy to support your relocation.


About the position:

• Department: Commercial
• Locations: Berlin, Hamburg, Madrid
• Remote status: Hybrid Remote

finleap connect has been in the market for a number of years and is one of
the pioneers in the open banking world. In the past, however, we have not addressed the market much with our value proposition, the strengths of our product suite, our vision for an open data economy, and we have also not established an independent identity from the finleap group.

This year, we are
laying the foundation for all of this.

We are going through a rebranding, but even more
:
the creation of a new identity for our business and its communication with all stakeholders.


The importance of this role to the business is highlighted by reporting directly to the CEO who is responsible for leading this topic directly.


Your role and goals:

As our new content marketing manager, you will be the
link between our product and commercial teams

You will:

• Be the voice of finleap connect to the market be an evangelist for open banking, embedded finance and open data topics
• Create and drive thought leadership and distil knowledge from across the organisation into external messaging
• Create the "new finleap connect" story and contribute to our rebranding project
• Work closely with our GTM/Performance marketing team to understand their needs in terms of content for their lead generation efforts
• Take stake with product on what documentation exists, use the whole collective expertise and knowledge of our product and tech organisation
• Create content for sales materials, management presentations, webinars, etc.
• Create a content marketing calendar for the company, which you will execute from the relaunch onwards
• Write blog articles and collaborate with other stakeholders to gather relevant content from different departments
• Create relevant LinkedIn campaigns and ensure visibility in the market
• Create a communications strategy with the CEO
• Create Q&A and Facts Sheets for the company
• Provide insight into competitive messaging and create learnings for connect
• Write relevant key notes together with our CEO
• Attend and contribute to events in a thought leadership role
• Work closely with the commercial teams to understand client needs, the sales process and how our solutions can solve our customers' problems
• Maintain and update our website with relevant content changes
• Produce industry reports with internal and external partners

This is a role that requires a hands-on marketeer who will over time - depending on the seniority - build up and lead a content/product marketing and communications team.

What does success look like in this role?

• You have built up a content marketing platform for finleap connect
• We have a clear message to the market
• We have much increased our visibility
• We are recognised as a thought leading voice to the market and are invited to contribute to the conversation on stages at key industry events
• You are recognised as a key knowledge centre in the company, you have built strong allyship both in product and in the commercial teams

What you bring to the team:

• Ideally, prior knowledge and expertise in the open banking, embedded finance, identity management or B2B fintech world
• A true interest for what we do you need to be a step ahead of the industry, knowing where it will go next and work with leadership and product to take us there
• A strong drive to create a publicly visible presence for our company. This is your blank canvas, it is up to you to fill it with us
• You want to help us shape