Marketing Manager - Barcelona, España - Talent Hackers

Talent Hackers

Empresa verificada

Barcelona, España

hace 2 semanas

Publicado por:

Isabel García

beBee Recruiter

Descripción

As a Marketing Manager in Performance & Analytics, you are accountable for the acquisition and retention funnel performance.

Your responsibilities span across creating a sustainable paid acquisition funnel - Facebook, Instagram, Google -, building the system to understand product usage, and increasing conversion.

We value performance, autonomy, clear thinking, and practical skills over years of experience.
The cross-functional nature of the role provides many different ways for you to make an impact.

These will be the challenges you will frequently face:

Set up, analyze, and optimize the acquisition and conversion funnel to turn leads into customers.
Create a sustainable digital paid acquisition strategy. Today we use Facebook, Instagram and Google Ads.
Develop an analytics system that helps us understand product usage, user satisfaction, and supports our product development process.
Get under the skin of our target customers: Understand and experience their problems, their needs, desires, and their willingness to pay through interviews, analytics, surveys, and infield usertesting.
Define and execute the plans and campaigns.
Build hooks and mechanisms to increase engagement, loyalty and nurture community.

Requirements:

Ability to execute digital marketing campaigns using platforms like Facebook and Google Search Ads.
Proficient in implementing an analytics system (e.g., Google Analytics, Firebase, BigQuery, Segment, Tableau, or equivalent) to comprehend product usage and satisfaction, providing actionable insights to product and business teams.
Developed a system for analyzing and optimizing the performance of the ecommerce acquisition funnel.
Possesses a strong command of the English language.
Demonstrated experience in scaling a digital consumer business previously.
Holds a certain level of experience in boating, preferably understanding the needs of boaters and enjoying boating activities.
Demonstrates an innovative and problemsolving mindset to explore novel approaches.
Prioritizes usercentricity, emphasizing attention to detail and delivering highquality work.
Adopts an empirical approach to decisionmaking, crafting robust hypotheses, designing experiments for testing, interpreting results, and effectively communicating findings to the team.
Exhibits autonomy, proactivity, and a sense of ownership to drive projects to completion. Demonstrates genuine curiosity in taking on new and unfamiliar tasks to foster growth.