Programmatic Trader - Barcelona, España - Dentsu Aegis Network

Dentsu Aegis Network
Dentsu Aegis Network
Empresa verificada
Barcelona, España

hace 2 semanas

Isabel García

Publicado por:

Isabel García

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Descripción
The purpose of this role is to provide deeper level insight, reporting and analysis for clients and our senior team


Job Title:
Programmatic Trader


Job Description:

Branding & Programmatic Account Executive

Deliver innovative trading solutions that meets client objectives. Responsible for making proposals, implementation, monitoring and optimization of digital advertising campaigns including programmatic trading.


Responsibilities:


  • Develop digital media planning of their assigned account and responsible of the execution of the campaigns.
  • Understand commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners.
  • Build, maintain and manage relationships with other teams of the agency, publishers, adservers etc.
  • Setup on different DSPs and take ownership of online campaigns.
  • Learn and understand trading strategies with partners to ensure delivery.
  • Daily performance analysis of advertising campaigns: monitor delivery, VTRs, viewability, daily ad spend, conversion rates, budget (KPIs)
  • Implement recommendations based on the analysis.

Requirements:


  • Good understanding of digital (display and VOL) and programmatic advertising.
  • Planning skills and knowledge in tools such as Comscore
  • Prior experience in Programmatic platforms such as DV360, TTD, Amazon, etc
  • Fluent in English
  • Superior analytical skills

Location:

Barcelona


Brand:
Carat


Time Type:
Full time


Contract Type:
Permanent
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