Key Account Management - Madrid, España - Abbott Laboratories

Abbott Laboratories
Abbott Laboratories
Empresa verificada
Madrid, España

hace 1 mes

Isabel García

Publicado por:

Isabel García

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Descripción

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.


Working at Abbott


At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.


You will have access to:

  • Career development with an international company where you can grow the career you dream of.
  • A company named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Spain location in the Nutrition division.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active.

Millions of people around the world count on our leading brands - including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect - to help get the nutrients they need to live their healthiest life.


As a Key Account Manager Manager, you'll have the chance to drive growth of Abbott Nutrition products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy.


You will develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, to develop strategy and concise engagement plans for key accounts plans that bring added value to the customer and Abbott.


What You'll Do

  • Leverage business analytics and customer insights to conduct ongoing analysis of growth potential throughout the region and create an omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, and stock Abbott products (Mapping the market)
  • Prioritize trade category opportunities within territory/area by using realtime omnichannel business intelligence to allocate resources
  • Leverage trade marketing, sales analytics, CRM data and other measures (as required) to coordinate, track and hold the account team accountable for progress against key account plans
  • Develops strategic, influential customer relationships of all types throughout the region and build customer loyalty and move towards partnership using multiple engagement channels (digital, remote/virtual & facetoface) to gain a deep understanding of key accounts
  • Be the main communications link and serve as the contact person with that customer on all issues including but not limited to contract management, invoicing, operational problems, complaints, quality of service.
  • Builds strategic relationships with KOLs and hospital stakeholders across channels and platforms (digital, remote/virtual & facetoface) to expand Abbott influence throughout the region, including leveraging these relationships to gain access to and build relationships with new customers
  • Better understand customer's current and future needs and foster innovation to find new ways to serve customers. understand competitor activity and develop customer retention strategies
  • Innovate the use of digital tools and platforms to deliver different types of customer/business value to a variety of customers to develop an increasingly integrated omnichannel engagement in alignment with key account strategies
  • Collaborates with crossfunctional teams (Marketing, Analytics, Training, SFE) to plan and execute brand strategy at the regional level and improve the quality of customer insights
  • Conducts strategic negotiations with key account decisionmakers and stakeholders across the region to achieve winwin solutions that deliver unique value to key account organizations and drive longterm, profitable results for Abbott brands (Reduce sales cost)
  • Use Category Captainship to drive Categories to higher sales and profits for retailer and Abbott.
  • Outperform competition in share of shelve, visibility and product category placement to establish brands' superiority at Key Account level
  • Actively participates in the S&OP process by supporting forecasting
  • Evaluates market dynamics based on market trends, formulate demand analysis framework and establish key priorities to analyse target customers in identifying opportunities to influence the market
  • Works with regional stakeholders and trade sales team to drive organisational policies and procedures for receipt, distribution and secure storage of Abbott Nutrition products, implementing solutions to prevent loses
  • Leads demand and sales forecasting to drive optimal pricing programs for key accounts
  • Maintains a strong talent pipeline through frequent talent analysis, development planning, and coac
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