Head of Digital Marketing and Ecommerce - Madrid, España - Page Personnel España

Page Personnel España

Empresa verificada

Madrid, España

hace 1 semana

Publicado por:

Isabel García

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Descripción

Strategy

Set the strategic roadmap across Ecommerce and Marketing.
Own of department P&L, Budgets, Margins, and associated companywide reporting.
Establish consistency in brand vision across all digital and physical touchpoints and initiatives.
Set all KPI's and tracking for department.
Responsible for endtoend customer journey including communication strategy.
Brainstorm new and creative growth strategies.
Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate.
Digital Marketing and Social
Set and track KPI's managing internal teams and external agencies.
Responsible for Paid Marketing to drive traffic.

CRM

Acquisition and Retention, Database and Newsletters.
SEO optimised and futurefacing.

Campaigns

PPC, Facebook, Instagram, affiliates, retargeting and strategic partnerships
Optimise Keyword bids, caps, impressions, shares, and quality.
Social ensuring growth, engagement, and brand awareness.
Oversee influencer and social collaboration strategy and delivery.
Traditional Marketing
Owner of companywide Marketing Calendar, robust framework for 360 approach.
Manage and develop offline Marketing function events, PR and Affiliates.
Manage photography for use across the business campaign, lifestyle, Stilllife and Ecomm.
Manage Direct Mail initiatives.
VIP customer strategy.
Trading
Owning the Online Trading strategy and reporting on weekly and monthly results; Sales, Revenue and Conversation Rate for global sites.
Customer journey optimisation and user testing.
Seasonal launches of new collections and products.
Ensuring site is effectively merchandised; product categories, cross / up selling and margins.
Manage system accuracies and crossfunctional data requirements.
With Finance, support on reconciliation of taxes and Duties.
Own the international currency and conversation strategy.
Drive reactive responses to commercial trade patterns.
Deliver firstclass customer service.
Projects
Collaborate with internal teams to create landing pages and optimize user experience.
Roadmap all critical projects associated to website and connected Digital Marketing.
Suggest and lead web replatform or redesign projects.
Scope thirdparty partners to achieve KPI's and targets within budgetary restrictions.
Team
Motivate, manage and lead to team to future success.
Set personal and professional objectives, with regular reviews to nurture growth.

Experience in international environments|English C1-C2
- +10 years' experience in Digital Marketing and Online Trading, ideally with knowledge of Shopify.

Degree in Marketing of related field.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience in optimising landing pages and user funnels.
Experience with A/B and multivariate experiments.
Familiar with luxury retailing, with experience in Childrenswear being advantageous.
A creativethinking multitasker, who can manage their own workloads and priorities.
Experience of replatforming and project managing a new website from scratch.
Analytical in approach, passionate in execution.
A Team-Player and excellent communicator, a guardian of brand tone of voice.

Children's Fashion

A company culture centred on inspiring and empowering its employees.
Work from home available up to 2 days a week.
Holiday entitlement of 25 days (plus bank holidays) increasing after 2 years' service.
Statutory pension scheme.
Company discount.
Cycle to work scheme.

Head of Digital Marketing and Ecommerce is a pivotal leadership role in our business.

Responsible for the cross-functional execution of trade and all marketing through our primary sales channel, and every visual entry to the brand.

The role is both strategic and hands-on and requires multi-skilled, entrepreneurial enthusiasm to deliver our ambitious goals set for the next 5 years.

Head of Digital Marketing and Ecommerce - fashion retail