Global Marketing Manager - Madrid, España - SGS

SGS

Empresa verificada

Madrid, España

hace 3 semanas

Publicado por:

Isabel García

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Descripción

Job Description:

We are the Global Marketing Team for the Connectivity and Products division at SGS.

We are wholly responsible for establishing the annual global marketing and communication plans to promote services and events in the consumer goods and retail industry.

Our remit covers everything from têxtile, footwear, electrical and electronic products, to toys, furniture, hardgoods and automotive as well as trade facilitation services.

Run global marketing and communication campaigns; develop, implement, track, and optimize for digital channels
Manage marketing and communication projects from ideation to completion and coordinate efforts with a wide range of stakeholders; from subbusiness unit heads to regional affiliate teams
Plan, strategize and realize social media campaigns to drive better engagement and reach. Manage the content calendar and support the regions in posting only the best content to deliver value
Responsible for the organization and promotion of events, including webinars and trade fairs
Responsible for the creation of marketing and communications materials to promote the company, in collaboration with design teams and copywriters (brochures, flyers, presentations, videos, etc.).
Specific Responsibilities:
We are the Global Marketing Team for the Connectivity and Products division at SGS.
We are wholly responsible for establishing the annual global marketing and communication plans to promote services and events in the consumer goods and retail industry.

Our remit covers everything from têxtile, footwear, electrical and electronic products, to toys, furniture, hardgoods and automotive as well as trade facilitation services.
Run global marketing and communication campaigns; develop, implement, track, and optimize for digital channels
Manage marketing and communication projects from ideation to completion and coordinate efforts with a wide range of stakeholders; from subbusiness unit heads to regional affiliate teams
Plan, strategize and realize social media campaigns to drive better engagement and reach. Manage the content calendar and support the regions in posting only the best content to deliver value
Responsible for the organization and promotion of events, including webinars and trade fairs
Responsible for the creation of marketing and communications materials to promote the company, in collaboration with design teams and copywriters (brochures, flyers, presentations, videos, etc.)

-
Event management

Organize and manage tradeshow participation from booth design to
Organize webinars (including logistics, briefing materials, visual materials, dry run, reporting and so on)
Liaise and support organizers, partners and sponsors, as needed

- **Support and advice*

Maintain close relationships with the division, regional teams and the wider group
Maintain uptodate contact lists, both internally and externally
Support and add value to the local and global teams in their marketing and communications activities
Brand guardians adhering to internal standards, policies, and procedures
Handle incoming requests for content approval from the regional teams
Manage client expectations with daytoday reporting and explanation of requirements of analysis, specification, design of projects on a technical and nontechnical basis
Provide advice on marketing and communication matters at a local and global level

Qualifications:

Bachelor's or a Master's degree in Marketing and/or Communications, Digital learning a plus
Minimum 5 years of experience in marketing and communications, preferably for a global company
Experience in Digital Marketing and Social Media Strategy and constantly look to innovate and ameliorate campaigns based on sound knowledge of reporting and analytics
Prioritize the value proposition to our stakeholders with a clear focus on targeting and structure
Content development, social media community management and insights

Any background in the consumer products industry would be a plus as would experience in sustainability practices and processes

Additional Information
**This position will be based in Madrid, Spain and offer flexible working.