Head of Brand Campaigns - Barcelona, España - Semrush

Semrush Barcelona, España

hace 3 semanas

Descripción

Head of Brand Campaigns (Brand Marketing Team)

Hi there
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.

Tasks in the role

We're looking for a h2 brand leader who would scale our presence to new audiences. And create a unique experience for them with a set of brand activations

Who you are:

You've managed large-scale brand activations that attracted millions of people, and you know how to tie it to revenue. Your experience lies in organic channels, creative stunts, and out-of-the-box campaigns, all executed by you and your team. You give reasons for people to generate the WOM. You know how social media works and know how to get the audience to talk about your brand.
Be the Brand Champion. Be the primary point of contact who defines and owns the messaging, strategy, and experience of the audience who interacts with our brand.
Manage three to four large brand activations per year, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.
Experiment with smaller campaigns and audience engagement across organic channels in collaboration with other Brand Marketing department teams.
Partner with the other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.
Create campaigns and messaging that capture the hearts and minds of our users. Connect the emotional values of our audiences to the functional purpose of our products.
Partner with global marketing leadership to conceptualize and plan campaigns on a quarterly and annual basis.
Measure, analyze, and report on the success of campaigns in terms of business impact.
Build and execute the strategy for partner marketing.
Make a market for the Semrush App Center across organic channels and support the ad campaign launches with additional push.
Manage relationships with key global vendors that will execute the strategy and concepts the internal team would provide.
Build and manage brand campaigns budget, meet with finance team and stakeholders to report and update on the spend and outcomes.
Manage a small team of project managers/program managers/campaign managers.

Requirements Who we are looking for

10+ years of experience in strategy and tactics for brand campaigns, both hands-on and as a team lead.
Experience managing brand campaigns with annual budgets over $10M/year (excluding the paid media spend).
Demonstrated success in overseeing or creating rich and relevant brand campaign experiences.
Highly creative, 'hands-on' leader who embraces ambiguity and defines a way forward.
Strong results-based mentality, analytical skills, and data-driven thinking (must be comfortable working with numbers, metrics, and spreadsheets; reporting on the ROI of our efforts).
Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills.
A leader who can inspire and direct a wider team that doesn't report to you.
Excellent communicator, capable of building and maintaining h2 relationships with all stakeholders.
Extraordinary verbal and written English skills.
A strong mix between B2B and B2C experience is preferred.

Your attitude

Extreme ownership. You take responsibility for the outcome. You get things done and you make decisions.
Care. You love what you do, and it's more than work to you—it's passion.
Proactivity. You call out what's not working, and you offer solutions to ensure the best path forward.
Curiosity. You're interested in trying new things. You ask, "What if?" You're always learning, always questioning.
Respect. You treat everyone with respect and expect it in return. You believe everyone is doing their best and share feedback in a polite and productive way.

They say there are no perfect candidates, but that might well be you, if

You speak multiple languages (ES, DE, FR).
You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it's not worth wasting time on something you don't believe in; and enthusiasm for Constant Change, as we are always looking to make things better.

A bit about the team

The Brand Campaigns Team is responsible for planning and executing brand activations and experiences, expanding the Semrush audience through organic channels, word of mouth, and thought leadership. We are on a mission to make the Semrush brand the first company people discover and think of when it comes to marketing and growing their online presence.

We will try to create all the right conditions for you to work and rest comfortably

This is a "work-from-office" role, but you have the flexibility to #wfh for various reasons.
Unlimited PTO
Hobby benefit
Breakfast, snacks, and coffee at the office
Training, courses, conferences
Gifts for employees

Finally, a little more about our company

We've been developing our product for 15 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.

Updated: 4 days ago

Job ID:

Report issue

Semrush

Technology, Information and Internet

Join us to fire up your careerBecome a part of the global team and build the world's leading online visibility management SaaS platform for digital marketers.

#J-18808-Ljbffr

Head of Brand Campaigns

hace 1 semana

Semrush Barcelona, España

Hi there · We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides ...
Head of Brand Campaigns

hace 1 semana

Semrush Barcelona, España

Job Description · Hi there · We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away ...
Head Of Brand Campaigns

hace 2 semanas

Semrush Barcelona, España

Head of Brand Campaigns (Brand Marketing Team)Hi there · We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play ...
Head of Brand Campaigns

hace 3 semanas

Semrush Barcelona, España

Head of Brand Campaigns (Brand Marketing Team) · Hi there · We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to p ...
Head Of Brand Campaigns

hace 3 semanas

Semrush Barcelona, España

Head of Brand Campaigns (Brand Marketing Team)Hi there · We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play ...
Head Of Brand Campaigns

hace 2 semanas

Semrush Barcelona, España

Job DescriptionHi there · We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away fro ...
Head of Brand Campaigns

hace 2 semanas

Semrush Barcelona, España CDI

Job Description · Hi there · We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away ...
Head of Brand Campaigns

hace 2 semanas

Semrush Barcelona, España Sin especificar

Job Description · Hi there · We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away ...
Demand Creation Campaign/ Brand Platform

hace 4 días

HP Inc. Barcelona, España Paid Work

A varied and dynamic global marketing role supporting the team in the development of global campaigns through demand creation to demand capture and ABM, including brand partnerships. We are looking for a proactive, energetic, transformational person with strong experience in glob ...
Brand Executive

hace 2 semanas

Dentsu Aegis Network Barcelona, España

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan. · Job Title: · Brand Executive · **Job Description**: · El equipo de WINK Barcelona, incorpora un Br ...
Digital and PR Manager Spain

hace 3 semanas

Page Personnel España Barcelona, España

Preparación, ejecución y análisis de las actividades de marketing en línea, como el sitio web, las campañas en línea, el SEO/SEA, el marketing por correo electrónico, las redes sociales y el desarrollo de contenidos para los canales propios y de los clientes, incluida la distribu ...
Director/a D'art

hace 1 semana

Commonsense RRHH Barcelona, España

**Coneixes la nostra marca i t'apassiona l'art? Tens experiència com a Director/a d'Art i t'agradaria liderar l'estratègia visual de la nostra marca?** · Totes les marques tenen un camí i un registre en l'historia, així com una denominació d'origen que avalen la seva autenticitat ...
Brand Marketeer

hace 2 semanas

Play'n GO Barcelona, España

**Job Details** · **Hours**:Full Time · **Location**:Fully remote. This opportunity is open to you if you can legally work remotely from one of our home countries in Sweden, Malta, Spain or Poland. · **Contract**:Permanent · At Play'n GO we enjoy a flexible freedom to shape our o ...
Marketing Project Manager

hace 3 semanas

Wallapop Barcelona, España

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. · Wallapop operates in Spain, Italy and Portugal, offe ...
Marketing Intern

hace 2 semanas

Levi Strauss & Co. Barcelona, España

CHANNEL MARKETING - 40% daily · Support Brand marketing team daily work with focus on main consumer activation to happen cross channel: · WHOLESALE.COM: · - Campaign implementations in wholesale pure players and key partners (share of assets, copies, newsletters, brand visibility ...
Senior Manager Corporate Communications

hace 1 semana

AstraZeneca Barcelona, España

As Manager Corporate Communications & Campaigns you will work across the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network to manage the delivery of corporate communications campaigns and activity in support of a differentiated and trusted corpo ...
Director Corporate Data

hace 1 semana

AstraZeneca Barcelona, España

As Director Corporate Data & Insights you will work across the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network to direct the use of internal and external audience and channel data, research and insights in support of a differentiated, trusted ...
Digital Marketing Manager

hace 2 semanas

alteox Barcelona, España

We are looking for a Digital Marketing Manager to join our, a leading company in the broadcasting and TV platform industry. As a Digital Marketing Manager, you will play a crucial role in optimizing and growing our TV products across multiple screens and territories. · Your respo ...
Senior Marketing Communications Consultant

hace 1 semana

SITA Barcelona, España

**Overview**: · **About You** · - You have exceptional expertise in copywriting and editing, capable of crafting compelling content across diverse platforms to implement global marketing campaigns. With a demonstrated ability to create and optimize digital content, you have a pro ...
Brand Manager

hace 3 semanas

Adevinta Barcelona, España

We're Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, in Germany and leboncoin in France, reach hundreds of millions of people every month. · We're all about matchmaking, and our sites help people find whate ...