Paid Search Account Manager - Barcelona, España - lastminute

lastminute

Empresa verificada

Barcelona, España

hace 3 semanas

Publicado por:

Isabel García

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Descripción

Company Description

At the heart of our culture is a commitment of inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility.

We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.

We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Job Description:

Please note that this is a full remote working position

The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing and analyzing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM.

She/he will work in line with marketing and business objectives using Google Ads, Bing Ads and other Performance Marketing products and tools.

Key Responsibilities

Full ownership of performance for a specific market or product area
Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
Optimise accounts to target, management of roadmaps and ensuring timely delivery
Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
Establish new processes and improve existing campaigns with automation solutions
Support internal sharing of knowledge through training and coaching
Adherence of Performance Marketing best practice at all times
Develop your own product knowledge as tools/products evolve/change.

Qualifications:

Skills and Experience

Essential

Proven Performance Marketing experience, 2 years with a preferred focus on SEM
Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
Very dataoriented, strong analytical and numeracy skills
Dynamic person with a datadriven approach; ability to leverage data to influence marketing decisions
Experience in managing large budgets for Paid Search campaigns
Web analytics experience, e.g. Google Analytics, Webtrends etc
Good understanding of automated bidding (GoogleAds, SearchAds360, Kenshoo, etc)
Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns.

Desirable

Minimum knowledge of Mysql, BigQuery
Understanding of A/B test tools
Experience with DSP and DMP / CDP solutions is a plus
A good understanding of App Campaigns channel is a plus
German or French as secondary language is a plus.

Additional Information

What we offer
By joining our company, you will have the chance to:

Join a dynamic team in an inclusive-international environment
Grow thanks to the career journey and our internal mobility perspective
Manage your own schedule thanks to the flexible start and end of the working day
Work a shorter working week (36h), of which 4 hours on Friday morning
Get focus time for learning, development and deep work on Friday mornings
Work partially or fully remote according to local laws
Enjoy continuous training thanks to our company platform
Benefit from employee discounts on travel
Receive 2 days off per year for the purpose of volunteering
Get free snacks / fruit / hot drinks / water / beverages at our offices
Participate in amazing winter and summer corporate events
Benefit from extended parental or marriage leave according to local laws.