Media Planning Coordinator - Madrid, España - Disney

Disney

Empresa verificada

Madrid, España

hace 3 semanas

Publicado por:

Isabel García

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Descripción

Media Planning Coordinator (Kids Media) - 6 Months Fixed Term Contract

Job ID

Location

Madrid, Spain

Business
Disney Media & Entertainment Distribution

Date posted
Mar. 16, 2023

Job Summary:

Reporting to the Media Planning Senior Manager, the Media Planning Coordinator (Preschool TV franchises), will assist in developing, implementing, tracking and optimizing the media planning strategy and tactics cross platform for the key targeted franchises ensuring the right media efficiencies and objectives planned for each one of the platforms managed (TV lineal, DC App, non-linear & SVOD services and social media profiles: YT & FB).

This role will require you to be onsite 4 days a week.

The Opportunity & Responsibilities:

Maintain up to date the Masterplan documents for the key platforms managed according to the multiplatform plan.
Participate in Media Planning brainstorms to develop with the Mediaplanning Senior Manager multiplatform campaigns that stimulate ratings and meet brand objectives.
Interprets & execute the media planning strategy documents to ensure effective implementation of communication strategy cross platform.
Collaborate with research for planning and postanalysis purposes providing any campaign reports & presentations required to analyze campaign effectiveness and dbrief for best practices.
Develop social media calendars for the key platforms (DJR YT & FB) in collaboration with the social media team according to the strategy. Liaise with creative services to guarantee the different elements needed are delivered on time.
Franchise Management support: _Preschool_ TV franchises optimization of _preschool _TV franchises strategy through owned & 3rd party platforms to guarantee the best exposure based on FM objectives.
Coordination with the rest of the scheduling team to maximize communication strategy through all platforms managed.
Coordination & collaboration with content & planning DC team, social media & digital teams to ensure platform editorialization through communication strategy and objectives.
Assist the scheduling team when needed in the creation of the daily logs for Disney Junior (Spain & Portugal) TV linear channel.
Interprets daily audiences and other analytical data to understand competitors' and channels' performances to suggest programming and communication tactics and improvements.
Maintains up to date knowledge of TV linear and nonlinear services, digital & social industry trends, new platforms and relevant social talent for the key target.

The Experience We Require From You: